How do you use internet marketing to help your company? There are so many ways that marketing online can help even the smallest business. When you find a good online marketing consultant to help you, the results can happen quickly and they can be mind blowing in terms of the profit and customers that you can suddenly acquire.

When people want to know anything, they search for it. When they want to buy anything, they search for it. You, as an e-commerce entrepreneur or even a local business person want them to find you online when they go looking for the thing their heart desires. Whether you sell online or using local internet marketing, today people don’t run to the telephone directory for advice on where to get something, they go online.

An internet marketing company can help you determine the most searchable phrases and words related to what you sell. A good online marketing company will not only just go for the obvious word, they’ll use some word play to get more than one option for you. Then, they’ll work to get your company listed on the first page of the results for search engines like Google, Yahoo, MSN, AOL, Ask.com and others. This way, when a potential customer wants your product or service, they will find you. The right meta descriptions will help lure them and an internet marketing consultant worth their stripes will know what to write.

This will bring the customers to you. Internet marketing is like a door to door salesman that knows the right closing techniques and how to charm your customers. This will translate to more sales for you, more profit and can help you increase your market share in your industry. The right content and look plus feel on your website will translate to a positive outcome for your company but you need the right online marketing tools to get you there.

Internet marketing companies can use various methodologies to help you gain the results you want. It’s important that your online marketing service uses ethical practices otherwise you could end up banned from the search engines. It’s not unusual for a company to go from top spot to off the map when a search engine determines that they are cheating.

Methods of cheating include cloaking, keyword stuffing and other shady methods such as spamming. Proper methods of search engine information include relevant, well-written content with the right keyword density, articles, directory submissions, lots of positive inbound links from various places and these companies know what types of links and traffic works.

If you find a good internet marketing company to work with that knows what they’re doing, you can expect quick results. Your online marketing firm should provide you with regular status updates, reporting on how you are doing and you should see your traffic rise. You may get to the first page of Google in a very short time. You might also get more business than ever as your search engine optimization efforts have tapped into markets you never before penetrated. There are online marketing services companies that deal with large and small companies but the important thing is that content is king and black hat marketing firms should be avoided at all costs.

Blitz Publicity is a Fort Lauderdale, Florida based expert in the field of internet marketing, online marketing, search engine optimization, social media marketing, reputation management, web design and local SEO.

Contact us today to learn how Blitz Publicity can help your bottom line.

(800) 549-9195

Maybe you don’t need Social Media!

Let’s get right to the main reasons why social media may not be right for you personally:

• You hate publicity
  
• You have something terrible to hide
  
• You are too busy being a star to bother with networking
  
• You’re less than ten year’s old or over 100
  
• You already have too many customers
  
• You’re dead

Social Media Public Relations

Seriously, there are very few situations where a social media profile will not be of some use in your business or private life.

Pushed for time?

Social media can be very time-consuming and this makes some people hesitant to get involved: hey we all have very limited time resources. But the truth is that more and more social media channels are churning out mobile options to make things as easy as possible for users and service companies are getting onto social media in an effort to better serve their clientele. City Search is just one example of this move to mobility and social media. Twitter, Plurk, Facebook and many other sites have had mobile options for some time now.

While there can hardly be a teenager in the universe who doesn’t consider social media a vital part of life, there is still an element of the rest of us that resists the move to online socializing. While you may resist it, you probably won’t be able to stay out of it forever, so perhaps it’s better to get in there now.

Networking for everyone

After ‘create a business plan’ most business coaches next advise entrepreneurs to network, network, network. Everywhere we look in business, marketing and branding resources we see that the advice to network figures pretty highly. Social media provides a medium where you can network to your heart’s content from wherever you want and at no cost or inconvenience.

You need to ask yourself the following questions:

1. What goals are you trying to accomplish by engaging in social media marketing?
2. Are you ready to launch a social media campaign? (There’s no point in having 30 social media profiles if they point to an ugly, poorly SEO’d, horribly converting website.)
3. Are you ready to commit the 2-4 hours per day that will be necessary to properly promote your site?

If you realize the value of setting up a social media public relations campaign but do not have the time or experience necessary to properly execute your plan give Blitz Publicity a call at (800) 549-9195 to setup a free consultation.

There’s no doubt that it takes time and energy to use social media well. A good plan might look like this:

• Do some research and decide which social media sites would best suit your interests
• Learn how to use social media so that you benefit and other users don’t get ticked off
• Spend some initial time making friends and connecting
• Set aside regular time to keep up with your contacts and contribute meaningfully
• Remember that it’s all about making relationships: without this you won’t succeed in social media.

Depending on how many social media sites you subscribe to and how many individuals you interact with, your social media activities might take several hours per day to execute.

Social media can:

• Help establish your brand
• Help you decide on a direction for your business
• Create trust and credibility
• Spread the word about your products (no cost marketing)
• Facilitate joint ventures and other entrepreneurial opportunities

Blitz Publicity, located just north of Fort Lauderdale FL,  creates social media public relations campaigns that blanket your target market with positive information about your company and its products and services. In a reputation management setting social media can be used as a means of damage control and media crisis prevention. Contact us at (800) 549-9195 today for a free consultation.

Google is no longer just a search engine. With your potential customers, future employers, and members of the media turning to Google for information about your business, Google has become a reputation engine.

In helping clients with their online reputation, I’m consistently asked how they can push out negative results that appears on the first page of Google for a search for their name. Whether they were fined by the SEC, ridiculed by an ex-employee, or investigated by their local newspaper, they share one common goal: get that negative result off of the first page!

Of course, it’s near on impossible to make a negative Google result simply disappear—although there are some black-hat SEOs that claim to have that gift. Instead, your best approach is to provide Googlebot with a healthier diet of web content that shows your reputation in a positive light.

On that note, here are my recommendations for the best web content to fill up the first page of Google results.

1. Get your own web site.

It sounds simply enough, doesn’t it? Unfortunately, you’d be surprised at the number of individuals and companies that haven’t registered their own branded domain name and thrown up a web site. Registering yourcompanyname.com or yourpersonalname.com and adding a basic web site is a sure-fire way to occupy one of the top ten Google listings for your name.

2. Start a blog.

If you love and nurture a blog, it will likely become a great asset in your reputation management arsenal. But the great thing about a blog is that it tends to rank well, even when left un-watered. Blogs are the cactus of online content. WordPress.com and Blogger.com both provide free blogs and free hosting. Add just a few posts, keep it targeted to your name—that means use it in the blog title, posts etc—add a few links and bake for a few days. It will be on the first page of Google in no time.

3. Add a sub-domain.

If you’ve put a lot of effort into growing your main web site, chances are there’s an opportunity to add a sub-domain. Sub-domains are great. Google considers them as separate from your main site, but they still include your main brand. There are a lot of great reasons to add a sub-domain: careers, corporate info, and product info.

4. Create a social networking profile.

MySpace.com profiles can rank well for your personal or company name. When you sign-up, be sure to use your real name—using a nickname won’t help with your Google reputation—and enable the option that lets you pick the URL of your profile. myspace.com/companyname works a whole lot better than myspace.com/12345678.

5. Create your own social network.

If a social networking profile ranks well in Google, how much more so your own social network? Ning.com will let you create your own customized social network. Better yet, you can pay just $5 a month and point your own domain name at it.

6. Create a business profile.

You should join LinkedIn.com because it’s a great tool for networking with your peers. You should also join LinkedIn as it allows you to talk about yourself, link to your other Google-friendly web content, and customize your profile URL. Wouldn’t you rather your potential employer find your LinkedIn profile on Google, than that run-in you had with your last boss?

7. Share your photos.

Flickr.com is very Google friendly. Upload photos of you, your company logo, your products, etc, and label them using your name. Add some comments to each photo (including your name) and Voila! You’ve just added a dozen pages of content, each labeled with your company name! Be sure to do the same when selecting your profile name for Flickr too.

8. Claim your identity.

Naymz.com is a blessing for those looking to control their Google reputation. It effectively lets you create a profile and then link out to all of your other profiles. Whereas LinkedIn is heavy on the networking-side, Naymz is more of a holding-tank for your brand. Best of all, Google seems to love it!

9. Create your own Wiki.

If you’re facing a Google reputation nightmare, you may be tempted to create a Wikipedia profile for yourself. After all, Wikipedia ranks all over Google, right? Bad move. Not only is it hard to get one approved, but they’re totally unbiased. That DUI incident, you’re trying to cover-up, will likely make its way on to your profile. Not good. Instead create your own wiki and build your profile that way. Wetpaint.com is perfect for this. You can focus it on your personal name, or your company name. The best part is that you get to decide who contributes to it.

10. Get a free page from Google.

I’ve saved the best until last. Ok, I lied. While a free page from Google Page Creator (googlepages.com) isn’t the best web content for managing your Google reputation, there’s something satisfying about having Google help mend your reputation.

So, there you have it. While these shouldn’t be used as a “get out of jail free card”—you should avoid a reputation nightmare to begin with—they’ll at least help you re-build your Google reputation.