Advertising Agency in Boca Raton Florida

It may seem like a good idea to buy your own media time for TV commercials. You can save the 15% advertising agency commission and you can save a lot more than that if you end up with an unscrupulous advertising agency that substantially marks up the media time and then charges a commission on top of that.

The truth is that buying your own TV media time is a huge mistake, unless your law firm is large enough for an in-house professional media buyer. Buying your own TV media time is equivalent to your client being his or her own lawyer. Not only does it require experience, knowledge and services you don’t have, but it is much more work than you think, requiring time you don’t have.

An advertising agency will research all lawyers advertising on TV in your market to determine which TV stations and programs competing lawyers advertise on; how many commercials they air per month on each TV station; and the amount they spend for each commercial. The advertising agency will periodically review your competition. You probably thought that you should advertise where there is less competition, but a good advertising agency knows that you want to be where the competition is.

A good advertising agency will not only have the knowledge and experience to choose the right stations, TV shows, days and times for your particular advertising goals, but will also do all of the scheduling work for a changing environment. TV stations are constantly changing TV shows and times. Additionally, ratings and prices are always changing. A media buyer must constantly stay on top of scheduling.

An advertising agency will monitor your advertising campaign to make sure that your TV spots are run when they are supposed to. The advertising agency will periodically analyze results to determine if expectations are being met and whether scheduling changes need to be made.

If you choose to buy your own TV media time for your law firm, assuming you had the experience and knowledge, you will have to do all of this work yourself. It’s hard to imagine many lawyers who have the extra time to do all this. Additionally, you may want to subscribe to expensive services to provide you with research and monitoring services.

When you call a TV station directly, your account will be given to a salesperson whose job is to sell media time on only one TV station. The salesperson at a TV station will not provide you with advertising agency services, except producing an inexpensive and ineffective TV commercial to get you on the air. Additionally, you may get a good, experienced salesperson or you may end up with a salesperson that is either not experienced or more interested in commissions. Just because you are speaking with a salesperson at the TV station, that does not mean that the salesperson is knowledgeable about your business or even the TV station’s broadcasts.

When you call a TV station to purchase your own media time, you will be quoted a retail rate while an advertising agency will be quoted a wholesale rate. Any advertising agency should be able to purchase media time at least 15% less than you can. A good advertising agency will be able to do even better. Consequently, you will get advertising agency services for free. With a good advertising agency, not only will you get the services for free, but you will pay even less for the media time.

When negotiating the price you will pay for TV spots, you are at a substantial disadvantage because you do not do this for many clients on a daily basis. As a lawyer, you do not know how much you should pay for different TV spots; whether you are entitled to free bonus spots; or how many. A 30 second spot is not the same as any other 30 second spot. There are many differences affecting the value, too many to mention here. Imagine allowing a personal injury client to settle his or her own case.

Hopefully, you have decided to have an advertising agency create a TV advertising campaign for your law firm and do your media buying. Should you call the TV stations so you know what you should be paying before you call an advertising agency?

Again, that would be a mistake. When you call a TV station, you will be assigned to a sales representative who will quote you a retail rate. When you later call an advertising agency, the media buyer at the advertising agency will call the TV station and be assigned to a different sales representative who will be quoting a wholesale rate. Now, the TV station has a problem. There are two sales representatives fighting for the account and one has quoted a retail rate, while the other has quoted a wholesale rate. Which sales representative do you think will get the account?

I have even seen a situation where a law firm called a TV station and six months later called an advertising agency. The TV station had a record of the lawyer calling six months earlier and told the advertising agency that they would not sell TV media time to the advertising agency. They told the advertising agency to tell the lawyer to call the station. The lawyer is now forced to deal directly with the TV station.

Persons interested in learning more about our Public Relations Services should contact Blitz Publicity at (800) 549-9195.

Internet Marketing can make a big impact on your website. If you haven’t optimized for the big search engines, you are missing out. Your website might look professional and you might be ready for the floodgates to open for sales or traffic or subscribers or membership but you won’t get very far until people can find you.
How about PPC? Pay per click has been popular since the beginning of cyberspace but the truth is that there is a lot of click fraud out there. You might be paying through the nose for your ad words campaign but may not be getting the results you want. That’ because when people search for a term online, chances are that the’ll choose from the first few results rather than the sponsored ad.

Organic seo results provide huge payoffs. Online Marketing companies exist to help you get your website up to standard and get yourself indexed for your keywords on page one of the Google,Yahoo! and Bing. How do you get there? Can you do it on your own? Successful SEO consultants have years of experience and know that the rules across the search engines are different.

If you search for your targeted keywords on several different search engines, you’ll probably find different results on each one. The ideal internet marketing company will help you get indexed on at least the top three and maybe even more than half a dozen search engines which can help you get more visitors to your website.

If you’re already indexed in the search engines and are getting a lot of visitors, are those visitors translating into sales? Do you know what they are doing once they land on your home page? If you aren’t getting sales but are getting lots of visitors or if you are getting homepage visits but no deeper, you need your website optimized.

If you are selling something and search on your target phrases and don’t see results until the third or fourth page, you need internet marketing services. If you are having trouble finding the right tools to help you increase your online presence, you need to enlist the help of someone with a proven track record and who will give you the tools, the information and the help you need to increase your page rank.

Some people make the mistake of trying to do their own SEO without the facts. This can even result in your being de indexed or banned from Google, Yahoo and others. Keyword stuffing and cloaking can sound like a great way to get indexed but if it works at all, it will be short lived. Others hire an inexperienced or dishonest search engine marketing firm. The firm doesn’t get the results or gets results by using gray hat or black hat tactics so it doesn’t last.

If you want real, effective results, you should hire a consultant who will look at your existing website, provide you with a detailed analysis and discuss with you a SEO services game plan that will result in guaranteed increase in your rankings.

Give Blitz Publicity a call today at (954) 489-8920 and we can set up a No-Cost demonstration of what our Online Public Relations Firm can do for you.

How do you find an good online marketing company? Experts in online marketing can appear to be widely available when you start to look. There are companies that promote through various methods and provide various services, there are companies that cater to various sized organizations, companies with varying price levels and there are ones who wear different colored hats, metaphorically speaking.

Not all online marketing is created equally. Optimizing your website so that the biggest and most popular search engines will index you in the top rankings is a great way to boost your sales when you sell a product. It’s also a good way to
boost your sales if you run an affiliate marketing website or even if you want local exposure online. Many companies are now working hard to keep or get good ranks in the search engines and top spots are highly sought after in many industries.

If you are interested in marketing online in Fort Lauderdale, it’s a good idea to look for someone who can demonstrate a keen awareness of the changing search trends and a capacity to dominate in the search results.

How does the online marketing company advertise your business? Are they forthright about what they will and will not do to earn you the page rank you want?
A good company will divulge some information about what they will do for
you and will provide you with results via reporting and other information.
A web marketing consultant may not be able to guarantee you top spot in
all the search engines but they can often provide guarantees of first page results.

An online marketing expert knows what brings you results but if they follow unethical or gray area seo practices your results might only be temporary because the search engines will eventually drop your rating or ban you from their results. SEO rankings can make a big difference to the success of your business and it’s hard to un-ring a bell so once you’re banned, you’re going to have a problem getting back into the good graces of companies like Ask.com, Google, AOL, MSN and others.

Simply put marketing online in Fort Lauderdale can be a lucrative venture that will increase online sales and increase word of mouth. Give Blitz Publicity a call today at (954) 489-8920 to discuss what we can do for your company.

What can SEO services do for your company? SEO or search engine optimization services can definitely help you, no matter what industry your business is in. Whether you are a big corporation or a small local business, just about every company needs an online presence. The rules can change and the methods used to get the best results can as well so hiring someone knowledgeable can make a big difference.

Whether you deal all over the world or in your own little corner of the world, you need to have an online presence if you want others to find you. Many say that your website is only as good as your SEO. Even if you don’t sell something online, you still need a good website with the right content.

You can hire an SEO services company to help you get noticed online. SEO experts can take your website and tweak it so that others will find you. There are tips and tricks of the trade that help you get better attention from search engines like Google, MSN and Yahoo. Even if you’re a great company with an excellent service or product to sell, if you aren’t on the first or second page of the search engine results for the phrases that describe what you sell, no one will find you.

More than ever, people look to the Internet to find what they are looking for. This is why you need a website. Maybe you only sell locally and not online. That doesn’t matter; a website can still help you. Even if you want to go out to dinner in your city, you might look online to find out what the good restaurants are in the city.

Just because you don’t sell a product online to strangers, that doesn’t mean that you don’t need a website with good content and good indexing. If you own a restaurant and someone searches for fine dining in your city because they want to try out a new restaurant, a restaurant website with the right content and the right seo tools used to optimize it can make a big difference.

SEO is about more than key words. If you don’t optimize in the right way, your website won’t be getting the rankings or attention it deserves because the search engine algorithms will look at it and determine that it’s spam. If your website is indexed as spam, you might as well not have one unless people know your URL address because they won’t find you otherwise.

SEO clicks are much more effective than advertised clicks. It’s estimated that the vast majority of people who pay for PPC (pay per click) advertising campaigns are getting a large portion of fraudulent clicks. SEO doesn’t cost you anything and you have a better chance of getting genuinely interested buyers from a top Google spot than you do from a PPC advertisement.

Blitz Publicity is a Boca Raton, Florida based expert in the field of search engine optimization, social media marketing, reputation management, web design and local SEO. Contact us today to learn how Blitz Publicity can help your bottom line. (954) 661-7658

Maybe you don’t need Social Media!

Let’s get right to the main reasons why social media may not be right for you personally:

• You hate publicity
  
• You have something terrible to hide
  
• You are too busy being a star to bother with networking
  
• You’re less than ten year’s old or over 100
  
• You already have too many customers
  
• You’re dead

Social Media Public Relations

Seriously, there are very few situations where a social media profile will not be of some use in your business or private life.

Pushed for time?

Social media can be very time-consuming and this makes some people hesitant to get involved: hey we all have very limited time resources. But the truth is that more and more social media channels are churning out mobile options to make things as easy as possible for users and service companies are getting onto social media in an effort to better serve their clientele. City Search is just one example of this move to mobility and social media. Twitter, Plurk, Facebook and many other sites have had mobile options for some time now.

While there can hardly be a teenager in the universe who doesn’t consider social media a vital part of life, there is still an element of the rest of us that resists the move to online socializing. While you may resist it, you probably won’t be able to stay out of it forever, so perhaps it’s better to get in there now.

Networking for everyone

After ‘create a business plan’ most business coaches next advise entrepreneurs to network, network, network. Everywhere we look in business, marketing and branding resources we see that the advice to network figures pretty highly. Social media provides a medium where you can network to your heart’s content from wherever you want and at no cost or inconvenience.

You need to ask yourself the following questions:

1. What goals are you trying to accomplish by engaging in social media marketing?
2. Are you ready to launch a social media campaign? (There’s no point in having 30 social media profiles if they point to an ugly, poorly SEO’d, horribly converting website.)
3. Are you ready to commit the 2-4 hours per day that will be necessary to properly promote your site?

If you realize the value of setting up a social media public relations campaign but do not have the time or experience necessary to properly execute your plan give Blitz Publicity a call at (800) 549-9195 to setup a free consultation.

There’s no doubt that it takes time and energy to use social media well. A good plan might look like this:

• Do some research and decide which social media sites would best suit your interests
• Learn how to use social media so that you benefit and other users don’t get ticked off
• Spend some initial time making friends and connecting
• Set aside regular time to keep up with your contacts and contribute meaningfully
• Remember that it’s all about making relationships: without this you won’t succeed in social media.

Depending on how many social media sites you subscribe to and how many individuals you interact with, your social media activities might take several hours per day to execute.

Social media can:

• Help establish your brand
• Help you decide on a direction for your business
• Create trust and credibility
• Spread the word about your products (no cost marketing)
• Facilitate joint ventures and other entrepreneurial opportunities

Blitz Publicity, located just north of Fort Lauderdale FL,  creates social media public relations campaigns that blanket your target market with positive information about your company and its products and services. In a reputation management setting social media can be used as a means of damage control and media crisis prevention. Contact us at (800) 549-9195 today for a free consultation.

Google is no longer just a search engine. With your potential customers, future employers, and members of the media turning to Google for information about your business, Google has become a reputation engine.

In helping clients with their online reputation, I’m consistently asked how they can push out negative results that appears on the first page of Google for a search for their name. Whether they were fined by the SEC, ridiculed by an ex-employee, or investigated by their local newspaper, they share one common goal: get that negative result off of the first page!

Of course, it’s near on impossible to make a negative Google result simply disappear—although there are some black-hat SEOs that claim to have that gift. Instead, your best approach is to provide Googlebot with a healthier diet of web content that shows your reputation in a positive light.

On that note, here are my recommendations for the best web content to fill up the first page of Google results.

1. Get your own web site.

It sounds simply enough, doesn’t it? Unfortunately, you’d be surprised at the number of individuals and companies that haven’t registered their own branded domain name and thrown up a web site. Registering yourcompanyname.com or yourpersonalname.com and adding a basic web site is a sure-fire way to occupy one of the top ten Google listings for your name.

2. Start a blog.

If you love and nurture a blog, it will likely become a great asset in your reputation management arsenal. But the great thing about a blog is that it tends to rank well, even when left un-watered. Blogs are the cactus of online content. WordPress.com and Blogger.com both provide free blogs and free hosting. Add just a few posts, keep it targeted to your name—that means use it in the blog title, posts etc—add a few links and bake for a few days. It will be on the first page of Google in no time.

3. Add a sub-domain.

If you’ve put a lot of effort into growing your main web site, chances are there’s an opportunity to add a sub-domain. Sub-domains are great. Google considers them as separate from your main site, but they still include your main brand. There are a lot of great reasons to add a sub-domain: careers, corporate info, and product info.

4. Create a social networking profile.

MySpace.com profiles can rank well for your personal or company name. When you sign-up, be sure to use your real name—using a nickname won’t help with your Google reputation—and enable the option that lets you pick the URL of your profile. myspace.com/companyname works a whole lot better than myspace.com/12345678.

5. Create your own social network.

If a social networking profile ranks well in Google, how much more so your own social network? Ning.com will let you create your own customized social network. Better yet, you can pay just $5 a month and point your own domain name at it.

6. Create a business profile.

You should join LinkedIn.com because it’s a great tool for networking with your peers. You should also join LinkedIn as it allows you to talk about yourself, link to your other Google-friendly web content, and customize your profile URL. Wouldn’t you rather your potential employer find your LinkedIn profile on Google, than that run-in you had with your last boss?

7. Share your photos.

Flickr.com is very Google friendly. Upload photos of you, your company logo, your products, etc, and label them using your name. Add some comments to each photo (including your name) and Voila! You’ve just added a dozen pages of content, each labeled with your company name! Be sure to do the same when selecting your profile name for Flickr too.

8. Claim your identity.

Naymz.com is a blessing for those looking to control their Google reputation. It effectively lets you create a profile and then link out to all of your other profiles. Whereas LinkedIn is heavy on the networking-side, Naymz is more of a holding-tank for your brand. Best of all, Google seems to love it!

9. Create your own Wiki.

If you’re facing a Google reputation nightmare, you may be tempted to create a Wikipedia profile for yourself. After all, Wikipedia ranks all over Google, right? Bad move. Not only is it hard to get one approved, but they’re totally unbiased. That DUI incident, you’re trying to cover-up, will likely make its way on to your profile. Not good. Instead create your own wiki and build your profile that way. Wetpaint.com is perfect for this. You can focus it on your personal name, or your company name. The best part is that you get to decide who contributes to it.

10. Get a free page from Google.

I’ve saved the best until last. Ok, I lied. While a free page from Google Page Creator (googlepages.com) isn’t the best web content for managing your Google reputation, there’s something satisfying about having Google help mend your reputation.

So, there you have it. While these shouldn’t be used as a “get out of jail free card”—you should avoid a reputation nightmare to begin with—they’ll at least help you re-build your Google reputation.