More effective than any other medium, Email Marketing lets you reach prospects in addition to tracking and evaluating campaign effectiveness. Use email to promote new products, launch the new website, boost quarterly sales, or just make the phone ring.
Email Marketing allows your organization to run campaigns more effectively and target large databases than ever before.
A few misconceptions are floating around suggesting that e-mail marketing is being replaced by social media or becoming less effective. Let me tell you in the strongest terms: This is not the case.
Business owners often ask us, “Is e-mail marketing still relevant?” The answer is, “Yes, now more than ever.” Here are a few reasons why e-mail marketing remains the most powerful tool in your relationship-building toolbox.
Email Marketing monetizes social media efforts.
A recent MarketingSherpa survey showed that 97 % of marketers believe that social media will complement other tactics such as e-mail – not replace them. The convergence of e-mail marketing with social media marketing is opening up exciting new opportunities. Use social media to connect your business or organization with new fans and followers, then use e-mail marketing to turn those casual connections into meaningful customer relationships.
Email Marketing is effective across many demographics.
Some critics say that the 18- to 24-year-old doesn’t respond to traditional e-mails from businesses. But a study by the Participatory Marketing Network (PMN) challenges e-mail marketers to rethink how they reach the under-30 demographic. The study suggests that Generation Y would participate in mutually beneficial business-to-consumer relationships and wants more control over how they organize and manage commercial e-mails. That’s why the inbox, whether it belongs to a 40-something executive or a 23-year-old in her first real job, is such an important part of B2B and B2C communications. It’s our challenge as e-mail marketers to adapt to rapidly developing technologies and to stay in touch with what our target audience needs and expects from us.
Interested in Email Marketing in Fort Lauderdale or other any other location? Call Blitz Publicity at 954-271-1140.