One of the most powerful tools in the marketing arsenal is Public Relations. Media coverage generated by PR broadens awareness, creates credibility, and builds “Buzz,” often at a fraction of the cost of comparable ad space.  Combined with a solid advertising program, a well-strategized PR plan can create a devastating one-two punch whose results far exceed advertising alone.

Our Public Relations Services include such initiatives as new product press releases, video releases, press conferences, special event media alerts, ongoing media contact and “press bureau”, feature story pitches, talk show placement, on-camera media training, and crisis management.  A great public image is one of the greatest contributors in Customer Relationship Building.

For more information on Public Relations (PR) Services available  contact Blitz Publicity at:

(800) 549-9195

1489 W Palmetto Pk Rd, Suite# 315 Boca Raton, FL  33486

Advertising Agency in Boca Raton Florida

It may seem like a good idea to buy your own media time for TV commercials. You can save the 15% advertising agency commission and you can save a lot more than that if you end up with an unscrupulous advertising agency that substantially marks up the media time and then charges a commission on top of that.

The truth is that buying your own TV media time is a huge mistake, unless your law firm is large enough for an in-house professional media buyer. Buying your own TV media time is equivalent to your client being his or her own lawyer. Not only does it require experience, knowledge and services you don’t have, but it is much more work than you think, requiring time you don’t have.

An advertising agency will research all lawyers advertising on TV in your market to determine which TV stations and programs competing lawyers advertise on; how many commercials they air per month on each TV station; and the amount they spend for each commercial. The advertising agency will periodically review your competition. You probably thought that you should advertise where there is less competition, but a good advertising agency knows that you want to be where the competition is.

A good advertising agency will not only have the knowledge and experience to choose the right stations, TV shows, days and times for your particular advertising goals, but will also do all of the scheduling work for a changing environment. TV stations are constantly changing TV shows and times. Additionally, ratings and prices are always changing. A media buyer must constantly stay on top of scheduling.

An advertising agency will monitor your advertising campaign to make sure that your TV spots are run when they are supposed to. The advertising agency will periodically analyze results to determine if expectations are being met and whether scheduling changes need to be made.

If you choose to buy your own TV media time for your law firm, assuming you had the experience and knowledge, you will have to do all of this work yourself. It’s hard to imagine many lawyers who have the extra time to do all this. Additionally, you may want to subscribe to expensive services to provide you with research and monitoring services.

When you call a TV station directly, your account will be given to a salesperson whose job is to sell media time on only one TV station. The salesperson at a TV station will not provide you with advertising agency services, except producing an inexpensive and ineffective TV commercial to get you on the air. Additionally, you may get a good, experienced salesperson or you may end up with a salesperson that is either not experienced or more interested in commissions. Just because you are speaking with a salesperson at the TV station, that does not mean that the salesperson is knowledgeable about your business or even the TV station’s broadcasts.

When you call a TV station to purchase your own media time, you will be quoted a retail rate while an advertising agency will be quoted a wholesale rate. Any advertising agency should be able to purchase media time at least 15% less than you can. A good advertising agency will be able to do even better. Consequently, you will get advertising agency services for free. With a good advertising agency, not only will you get the services for free, but you will pay even less for the media time.

When negotiating the price you will pay for TV spots, you are at a substantial disadvantage because you do not do this for many clients on a daily basis. As a lawyer, you do not know how much you should pay for different TV spots; whether you are entitled to free bonus spots; or how many. A 30 second spot is not the same as any other 30 second spot. There are many differences affecting the value, too many to mention here. Imagine allowing a personal injury client to settle his or her own case.

Hopefully, you have decided to have an advertising agency create a TV advertising campaign for your law firm and do your media buying. Should you call the TV stations so you know what you should be paying before you call an advertising agency?

Again, that would be a mistake. When you call a TV station, you will be assigned to a sales representative who will quote you a retail rate. When you later call an advertising agency, the media buyer at the advertising agency will call the TV station and be assigned to a different sales representative who will be quoting a wholesale rate. Now, the TV station has a problem. There are two sales representatives fighting for the account and one has quoted a retail rate, while the other has quoted a wholesale rate. Which sales representative do you think will get the account?

I have even seen a situation where a law firm called a TV station and six months later called an advertising agency. The TV station had a record of the lawyer calling six months earlier and told the advertising agency that they would not sell TV media time to the advertising agency. They told the advertising agency to tell the lawyer to call the station. The lawyer is now forced to deal directly with the TV station.

Persons interested in learning more about our Public Relations Services should contact Blitz Publicity at (800) 549-9195.

Chicago Internet Marketing for Business

“Chicago Internet Marketing for Business” details a few of the reasons that the time is right for marketing online in the Chicago area. Call (954) 661-7658 for a free consultation.

It seems like times are always tough for small businesses, but no time is worse than during a recession. During a recession, many businesses try to cut back on as much as possible, but when does cutting back start to hurt the company? One of the places this question is most often applied is to the question of Internet Marketing. Should a small business pay for Internet Marketing when money is tight?

Unfortunately, many small businesses axe their advertising budget first. While this can be a good place to save a little bit of money, if businesses completely cut their advertising, they will not be able to attract new clients. Without new clients, there’s little they can do to make more money. While word of mouth may help somewhat, it’s not as effective as a marketing blitz.

While web marketing is cheaper than doing offline marketing, there are still costs involved. However, you may get a much higher return on your investment since you’re able to more deeply analyze how well your marketing is doing. Since websites allow users to track where their traffic comes from, it’s easier to identify and cut any online marketing that is not working. To this end, small businesses should not immediately cut their Internet Marketing budget when times get tight.

Some small businesses may not have even invested in Internet Marketing yet, and these businesses may be asking why they should spend the money. However, those small business owners may not recognize just how great a return they can get on their Internet Marketing. A huge return on investment is everything in a recession, and doing Internet Marketing is ranked as one of the top ROI solutions.

By selecting specific keywords and phrases, you’re very specifically targeting your audience. While ads in magazines may get a lot of attention, you never really know if your target audience is viewing the ad or if it is being viewed by someone who will never purchase your product. Internet Marketing, however, makes certain your website is being viewed by those who are looking for what you offer. It brings in more than just quantity; it brings in quality visitors and provides them with information about your website right away.

When it comes to dealing with Internet Marketing, small businesses have a few choices. They can either handle the Internet Marketing themselves or they can hire a professional Internet Marketing company. The first is obviously the most budget-friendly; however, if you and your employees don’t understand the basics of doing Internet Marketing, you may end up wasting your time. Fortunately, you can learn the basics of Internet Marketing fairly quickly.

Paying a company to do Internet Marketing, especially if the company is thorough and completely redesigns your website from the ground up to be fully optimized, may be out of your price range. Many small businesses simply can’t afford this. However, having an expert in Internet Marketing look at your pages can be helpful. Outsourcing only part of the Internet Marketing process can be helpful. For example, you may want to hire a professional Internet Marketing writer to create content for your website after you determine the keywords yourself.

Miami Advertising Online

Miami, Advertising online is just a good idea. Google Trends (a popular reporting agency powered by Google which tracks search statistics) show that Miami is in the midst of a booming internet economy that can be used to increase revenue through jump-starting under-performing aspects of your core business.

Affordable online advertising through internet marketing in Miami can help you get your site indexed and noticed. What will that do for you? It can help your online business be successful! You don t need to spend a fortune to get good SEO rankings but you do need an SEO professional to help you. What is SEO? How much will it cost and how quickly can you expect to see results?

Search engine optimization optimizes your website so that the search engines will look upon you favorably. You want this so that your target audience or customers can find you. No matter how great your website is, it s not useful unless your target customers find you. Many people try to do their search engine optimizing themselves but in highly competitive areas they often realize that they need to hire a pro search engine marketing guru. Or, they may find that they re not getting successful results despite reading everything they can find on the subject. If that’s happening, chances are that your competitors have hired a pro and that s why they are ahead of you.

In order to be noticed by your customers, you need to be on page one or page two of the top search engines. It is a bit aggressive to hope for top spot in Google, Yahoo and MSN but is realistic to expect that if you are paying for expert search engine marketing services that you can land somewhere on page one.

There are SEO companies out there that charge a small fortune and others that offer more affordable SEO services. It s a good idea to start off small and see how it goes. Find out what the SEO expert can do for you. They may be able to make promises of first page results within a specific amount of time. Services can cost you several hundred or a few thousand dollars but can bear results that are ten fold in terms of return on your investment.

What will your SEO consultant do for you? They will likely look at your existing site the way it is and make recommendations to help with the look and feel of the site. Regardless of where you are in the search engine rankings, if your site is unattractive, people won t stay there once they arrive. SEO experts know what works from a search engine perspective and also have a solid understanding of proven designs from a user friendly interface perspective.

They will look at your existing rankings and make some recommendations. Those recommendations may include renovating your existing site and adding some new targeted keywords. Sometimes customers aim for the obvious keyword but narrowing that niche can be extremely helpful. For example, if you re optimizing your site for the word computers, you have a lot of competition but if you re a used computer dealer in Wichita, you should be targeting that market by your keywords which should match search terms that your audience is using such as: Wichita computers.

Investing in help in the search engine optimization area is like investing in advertising for a local brick and mortar business that wants local exposure. It s a worthwhile investment that can increase your market share and visibility in the virtual community that goes above and beyond what pay per click advertising can do for you. Good SEO can be affordable and affordable SEO services can be found for large and small businesses alike.

For more information on Advertising Online in Miami contact Blitz Publicity at:

(800) 549-9195

1489 W Palmetto Pk Rd, Suite# 315 Boca Raton, FL  33486

Internet Marketing can make a big impact on your website. If you haven’t optimized for the big search engines, you are missing out. Your website might look professional and you might be ready for the floodgates to open for sales or traffic or subscribers or membership but you won’t get very far until people can find you.
How about PPC? Pay per click has been popular since the beginning of cyberspace but the truth is that there is a lot of click fraud out there. You might be paying through the nose for your ad words campaign but may not be getting the results you want. That’ because when people search for a term online, chances are that the’ll choose from the first few results rather than the sponsored ad.

Organic seo results provide huge payoffs. Online Marketing companies exist to help you get your website up to standard and get yourself indexed for your keywords on page one of the Google,Yahoo! and Bing. How do you get there? Can you do it on your own? Successful SEO consultants have years of experience and know that the rules across the search engines are different.

If you search for your targeted keywords on several different search engines, you’ll probably find different results on each one. The ideal internet marketing company will help you get indexed on at least the top three and maybe even more than half a dozen search engines which can help you get more visitors to your website.

If you’re already indexed in the search engines and are getting a lot of visitors, are those visitors translating into sales? Do you know what they are doing once they land on your home page? If you aren’t getting sales but are getting lots of visitors or if you are getting homepage visits but no deeper, you need your website optimized.

If you are selling something and search on your target phrases and don’t see results until the third or fourth page, you need internet marketing services. If you are having trouble finding the right tools to help you increase your online presence, you need to enlist the help of someone with a proven track record and who will give you the tools, the information and the help you need to increase your page rank.

Some people make the mistake of trying to do their own SEO without the facts. This can even result in your being de indexed or banned from Google, Yahoo and others. Keyword stuffing and cloaking can sound like a great way to get indexed but if it works at all, it will be short lived. Others hire an inexperienced or dishonest search engine marketing firm. The firm doesn’t get the results or gets results by using gray hat or black hat tactics so it doesn’t last.

If you want real, effective results, you should hire a consultant who will look at your existing website, provide you with a detailed analysis and discuss with you a SEO services game plan that will result in guaranteed increase in your rankings.

Give Blitz Publicity a call today at (954) 489-8920 and we can set up a No-Cost demonstration of what our Online Public Relations Firm can do for you.

How do you use internet marketing to help your company? There are so many ways that marketing online can help even the smallest business. When you find a good online marketing consultant to help you, the results can happen quickly and they can be mind blowing in terms of the profit and customers that you can suddenly acquire.

When people want to know anything, they search for it. When they want to buy anything, they search for it. You, as an e-commerce entrepreneur or even a local business person want them to find you online when they go looking for the thing their heart desires. Whether you sell online or using local internet marketing, today people don’t run to the telephone directory for advice on where to get something, they go online.

An internet marketing company can help you determine the most searchable phrases and words related to what you sell. A good online marketing company will not only just go for the obvious word, they’ll use some word play to get more than one option for you. Then, they’ll work to get your company listed on the first page of the results for search engines like Google, Yahoo, MSN, AOL, Ask.com and others. This way, when a potential customer wants your product or service, they will find you. The right meta descriptions will help lure them and an internet marketing consultant worth their stripes will know what to write.

This will bring the customers to you. Internet marketing is like a door to door salesman that knows the right closing techniques and how to charm your customers. This will translate to more sales for you, more profit and can help you increase your market share in your industry. The right content and look plus feel on your website will translate to a positive outcome for your company but you need the right online marketing tools to get you there.

Internet marketing companies can use various methodologies to help you gain the results you want. It’s important that your online marketing service uses ethical practices otherwise you could end up banned from the search engines. It’s not unusual for a company to go from top spot to off the map when a search engine determines that they are cheating.

Methods of cheating include cloaking, keyword stuffing and other shady methods such as spamming. Proper methods of search engine information include relevant, well-written content with the right keyword density, articles, directory submissions, lots of positive inbound links from various places and these companies know what types of links and traffic works.

If you find a good internet marketing company to work with that knows what they’re doing, you can expect quick results. Your online marketing firm should provide you with regular status updates, reporting on how you are doing and you should see your traffic rise. You may get to the first page of Google in a very short time. You might also get more business than ever as your search engine optimization efforts have tapped into markets you never before penetrated. There are online marketing services companies that deal with large and small companies but the important thing is that content is king and black hat marketing firms should be avoided at all costs.

Blitz Publicity is a Fort Lauderdale, Florida based expert in the field of internet marketing, online marketing, search engine optimization, social media marketing, reputation management, web design and local SEO.

Contact us today to learn how Blitz Publicity can help your bottom line.

(800) 549-9195

How do you find an good online marketing company? Experts in online marketing can appear to be widely available when you start to look. There are companies that promote through various methods and provide various services, there are companies that cater to various sized organizations, companies with varying price levels and there are ones who wear different colored hats, metaphorically speaking.

Not all online marketing is created equally. Optimizing your website so that the biggest and most popular search engines will index you in the top rankings is a great way to boost your sales when you sell a product. It’s also a good way to
boost your sales if you run an affiliate marketing website or even if you want local exposure online. Many companies are now working hard to keep or get good ranks in the search engines and top spots are highly sought after in many industries.

If you are interested in marketing online in Fort Lauderdale, it’s a good idea to look for someone who can demonstrate a keen awareness of the changing search trends and a capacity to dominate in the search results.

How does the online marketing company advertise your business? Are they forthright about what they will and will not do to earn you the page rank you want?
A good company will divulge some information about what they will do for
you and will provide you with results via reporting and other information.
A web marketing consultant may not be able to guarantee you top spot in
all the search engines but they can often provide guarantees of first page results.

An online marketing expert knows what brings you results but if they follow unethical or gray area seo practices your results might only be temporary because the search engines will eventually drop your rating or ban you from their results. SEO rankings can make a big difference to the success of your business and it’s hard to un-ring a bell so once you’re banned, you’re going to have a problem getting back into the good graces of companies like Ask.com, Google, AOL, MSN and others.

Simply put marketing online in Fort Lauderdale can be a lucrative venture that will increase online sales and increase word of mouth. Give Blitz Publicity a call today at (954) 489-8920 to discuss what we can do for your company.